Home services leads are sold by trade and territory, to contractors who expect the homeowner to be theirs.
Our directory lists 187 home services companies, the largest market we track, across roofing, moving, remodeling, solar, HVAC, plumbing and more. 129 offer exclusive leads, 10 limit how many contractors can buy in an area, and 60 publish a homeownership screen.
Home services is the biggest and most layered market in our directory. Of the 187 companies, 161 generate their own traffic, 64 also run a network, exchange or marketplace, 50 run call centers or live transfers and 81 buy leads from outside sources. Most offer exclusive, real-time leads (129 and 141), and calls are close behind: 78 sell inbound calls and 72 live transfers.
What defines the market is territory. Contractors buy by trade and ZIP code, radius or service area, 10 sellers lock an area to one contractor per trade or a limited few, and several price by ZIP code or market. The most common screen is homeownership, and the most common return reasons are bad numbers, duplicates and leads outside the contractor's area.
Juiced lets each contractor fund a wallet, set filters and caps by area and trade, and bid above your minimum so the highest bid wins the lead in seconds. Leads no contractor takes go to your own marketplace, where the price falls until someone buys with Buy Now or a standing Buy Order. Delivery is by webhook into the contractor's CRM, email or text.
What home services lead companies sell
What the 187 companies in our home services directory say they offer, read from their own websites.
| Product | Companies offering it |
|---|---|
| Exclusive leads | 129 of 187 |
| Real-time leads | 141 of 187 |
| Shared leads | 49 of 187 |
| Aged leads | 26 of 187 |
| Inbound calls | 78 of 187 |
| Live transfers | 72 of 187 |
| Booked appointments | 34 of 187 |
| Data or lists | 22 of 187 |
| Clicks | 17 of 187 |
Counts cover everything each company says it sells, which can include other verticals.
Real-time leads lead the table at 141 of 187 and exclusive at 129, while shared leads appear at 49, so most home services sellers promise the contractor the homeowner. Inbound calls at 78, live transfers at 72 and appointments at 34 make this a phone-heavy market; Juiced distributes web leads, so calls, transfers and appointment setting need separate tools. Aged leads, data and clicks are smaller corners.
What home services leads are screened for
Screens change by trade, but a few checks show up across roofing, remodeling, solar, moving and the service trades.
- Homeowner. 60 companies confirm or capture homeownership, the most common home screen here, and several credit renters, tenants or people not authorized to approve the work as returns.
- Job type and size. Several confirm the kind of job, such as repair, replacement or a new install, and several capture its size, such as square footage, number of windows or home size. Several roofing sellers add storm or insurance claim details.
- Timeline and budget. Several capture when the homeowner wants the work done, and several ask about budget, financing or credit, especially for solar and larger remodels.
- Property fit. Several screen the property itself: mobile or manufactured homes, condos, commercial buildings or, for solar, shade and the utility bill.
- Decision maker. Several confirm the person can make the decision, and a few return policies credit a lead from someone without that authority.
- Real and reachable. Several verify the phone by text code, line checks or a validation service, several check for duplicates, bots and fraud, and several call the homeowner or qualify the caller before passing the lead or call on.
What a home services lead has to carry
Contractors target by geography first: 53 sellers name ZIP codes and 25 a radius, and others use county, city, state or service area. Several also target by trade, service or project type, several by homeownership, budget or credit, and several let buyers set the hours or days they take work.
Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.
The home services fields
Field names and answer options checked against 9 public lead forms, form templates and posting specs in this market, October 2026.
| Field | Type | Why |
|---|---|---|
| trade | List of Values | Asked by most of the lead forms and posting specs we reviewed. Roofing, Solar, Bath remodel, Kitchen remodel, Windows and doors, Siding, Gutters, HVAC, Plumbing, Electrical, Restoration, Other |
| timeline | List of Values | Asked by several of the forms and specs we reviewed, including whether it is an emergency. Emergency, Planning ahead |
| tcpa_consent | Boolean | Records that the consumer checked the consent box; the wording itself is kept with the lead. |
| project_type | List of Values | Seen in a few of the forms and specs we reviewed. Repair, Replacement, New installation |
| homeowner | Boolean | Asked by a few of the forms and specs we reviewed, and one form stops renters. |
| project_description | Text | Carried by a few of the posting specs we reviewed. |
| project_quantity | Numeric | Seen in a few of the forms and specs we reviewed, as a trade count such as windows or rooms. |
| consent_certificate_url | URLs | Carried by a few of the posting specs we reviewed. |
| source_sub_id | Identifiers | Carried by a few of the posting specs we reviewed. |
Every lead starts with these
| Field | Type |
|---|---|
| first_name | Text |
| last_name | Text |
| phone | Numeric |
| address_1 | Text |
| address_2 | Text |
| city | Text |
| state | Text |
| zip | Postal Codes |
| county | Counties |
Provenance
| Field | Type | Why |
|---|---|---|
| source_url | URLs | The page the lead was captured on |
| consent_timestamp | Date & Time | When the consumer submitted the form |
| ip_address | IP Address | The address the form was submitted from |
This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.
What you need to decide on a lead is not what you need to sell it
Every field carries four switches rather than one required flag.
Ping with zip, trade, project_type, homeowner, timeline and project_quantity. That is enough for a contractor to know whether the job is in their territory and their trade, without seeing contact details before the bid.
Territory and exclusivity
Contractors in this market buy a place as much as a lead. 10 companies limit how many contractors can buy in an area: one contractor per trade per territory, exclusive ZIP codes or a capped number of remodelers per market. One invalidates overlapping ZIP codes so areas stay exclusive, and several price by ZIP code, market or local demand.
The consumer side does not always match. Several quote sites tell the homeowner that more than one pro will respond, and two let the homeowner choose how many quotes they want and price the lead by that number. Several companies call their leads exclusive on buyer pages while their consumer form, pricing page or terms allow more than one company, and two companies' terms say leads are not exclusive unless agreed in writing or do not oblige exclusive delivery. If you sell exclusive, make the consumer form, the terms and the homepage say the same thing.
A deep middle layer, and a lot of phone work
81 of the 187 companies buy leads from outside sources: affiliates, publishers, media buyers, call centers and other generators, often by ping post, API or inbound call routing. Their supplier rules are detailed. Several review applications or traffic before approval, several require documented consent, 11 bar incentivized traffic, four bar co-registration, and several ask suppliers to disclose their sources. Payouts run per accepted or valid lead, by revenue share or by live bid.
Calls are everywhere. 39 companies price per call, 12 per appointment and 10 per transfer, and several define a billable call by a minimum duration or a buffer before traffic starts. Juiced distributes web leads, so run calls and transfers through call tracking and keep form leads in Juiced, where contractors bid on each one.
- 138 companies price per lead and 64 quote custom pricing.
- 21 sell by bid or auction, 15 charge a subscription or monthly fee and 5 a setup fee.
- 15 price per sale and 7 by revenue share.
What contractors commit and what they can return
Most home services sites do not say how contractors pay. Where they do, 30 take a prepaid or funded account, 15 keep a card on file and 8 invoice. 82 say there is no long-term contract and 12 require one. Several advertise no minimum, and several others set one: a minimum monthly budget, a weekly lead minimum, a minimum term, a minimum coverage area, an initial deposit or an upfront purchase of credits. 73 start with a call, demo or consultation, several let a contractor sign itself up, several run a territory check first, and several offer free or introductory leads. Skip the free leads: have each contractor fund a balance before the first lead.
Just over half publish return terms. The common credit reasons are bad or disconnected numbers, duplicates, out-of-area leads, fake or spam submissions and the wrong trade, and several add renters, job seekers and competitors testing the system. Several refuse credit when the homeowner could not be reached, was not interested or hired someone else, while several others credit a homeowner who never responds after a set number of attempts. A few cap returns or tie a buyer's rejection rate to its place in the queue. In Juiced, approved returns are credited back to the contractor's wallet.
Consent records and reading the agreement
34 companies name a consent certificate or lead ID service, or load one on their forms, and 4 describe one-to-one consent to a single company. Several say they scrub against do-not-call lists, and several also against known litigators. At the same time, 8 consumer forms or terms say consent applies even if the number is on a do-not-call list, and several let the homeowner be contacted by the site's partners. One seller says certificates do not by themselves prove compliance. The rules are published by the FCC and FTC.
Read the agreement, not the homepage. Several homepages promise refunds or replacements while the terms say fees are non-refundable, one FAQ sets a minimum contract the general terms do not, and several sites publish only generic website terms with nothing about buying leads. Put your own exclusivity, return and billing terms in writing and walk each contractor through them on the first call.
How Juiced runs a home services lead business
Buyers fund a wallet
Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.
Buyers set filters and caps, then bid
Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.
Delivery goes where the buyer works
By webhook into the buyer’s CRM, by email or by text.
Unsold leads go to your marketplace
A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.
Related
- Home services lead buyers and sellers: every company in this market, checked against its own website
- How to sell home services leads: who buys, what to screen for and the order to build in
Frequently asked
Are home services leads usually exclusive?
Most sellers say so: 129 of the 187 home services companies in our directory offer exclusive leads, and 49 offer shared. Check the consumer form and terms too, because several companies call leads exclusive while their consumer pages or terms allow more than one company.
Should each trade be its own lead type?
Yes. Contractors buy by trade and territory, several sellers here target by trade or project type, and a few lock one contractor per trade per area. Separate lead types keep a contractor's roofing filters and bids apart from their HVAC or bath settings.
How do contractors set their territory in Juiced?
Buyers set filters and caps. A contractor can filter on zip, state or county and on your custom fields such as trade, project_type and homeowner, then cap how many leads it takes so delivery stops when its crews are full.
What return reasons do home services sellers accept?
The common ones are bad or disconnected numbers, duplicates, out-of-area leads, fake submissions and the wrong trade. Several refuse credit for a homeowner who was unreachable, not interested or hired someone else. Write your list down before the first lead.
Do home services contractors prepay?
Most sites do not say. 30 companies here take a prepaid or funded account, 15 keep a card on file and 8 invoice. In Juiced each contractor funds a wallet before leads arrive and is charged as each lead is delivered.
What do home services networks ask of lead suppliers?
What do home services leads sell for?
No prices are published here. Sellers rarely publish them, and what a home services lead sells for depends on whether it is exclusive or shared, a web lead or a call, the geography, how fresh it is and how many buyers want it. The pay-per-lead pricing guide shows how to work out your own floor from cost and let buyers bid above it.
Does Juiced handle home services calls or live transfers?
No. Juiced distributes web leads and delivers them by webhook, email or text. It does not track or route phone calls, so if calls are part of your product you need call tracking software for that side.
Sell more of the home services leads you already generate.
Funded buyers, bids above your minimum, and a marketplace for the leads nobody took the first time.
“It has taken the whole process of getting the lead from the paid advertising to the client instantaneously, making them easy to manage, easy for returns if there are any, just across the board.”
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