Legal leads are sold at every stage from form fill to signed retainer, and returns turn on the case.

What legal lead companies sell

What the 97 companies in our legal directory say they offer, read from their own websites.

Counts cover everything each company says it sells, which can include other verticals.

Exclusive is the default here: 67 companies offer exclusive leads and only 12 offer shared, and several tie exclusivity to one firm per market or territory. Live transfers come close behind, so most legal sellers run a call flow beside the web lead flow. Signed cases or retainers, offered by 27 companies, are a third product that depends on an intake team getting the claimant to sign.

What legal leads are screened for

Legal sellers screen on whether there is a case a firm can take, and most of that screening happens on a phone call before delivery.

• No attorney yet. Many injury sellers confirm the claimant has not hired a lawyer, and a published return policy at 12 companies credits leads that turn out to be represented.
• Fault and liability. Many accident sellers screen for a claimant who was not at fault or has clear liability. One grades insurance as unscreened, claimant reported, or verified against a police report or the carrier.
• Injury and treatment. Several sellers confirm an actual injury and ask about medical treatment, and a few document the accident with a police report or EMS record.
• Inside the statute. Several sellers check the incident date against the statute of limitations before delivery, and several let firms filter on how recent the incident is.
• Mass tort eligibility. Mass tort sellers screen product or drug use, the exposure or usage window and an injury that fits the docket. A few go further and collect medical records, a prescribing physician or a signed authorization.
• Identity and phone. Several sellers confirm the phone with a one-time passcode or text code, a few match identity against national databases, and one scores each lead for bots, disposable numbers and VPNs.

What a legal lead has to carry

State is the most common filter, offered by 35 companies, followed closely by practice area or case type. Several add county, city, radius or ZIP code, several let firms filter on injury severity or treatment, a few filter on insurance, and several offer Spanish-language leads or bilingual intake.

Every lead type in Juiced starts with ten default fields. Add your own on top, and decide for each one whether it is required and whether the buyer receives it.

The legal fields

Field names and answer options checked against 8 public lead forms, form templates and posting specs in this market, October 2026.

Every lead starts with these

Provenance

This page does not state what the rules on consent require. They are published by the FCC and the FTC, and TCPAWorld tracks how they change. The full list of field types is on the lead fields page.

What you need to decide on a lead is not what you need to sell it

Every field carries four switches rather than one required flag.

Ping with state, zip, case_type, accident_type, incident_date, injured, at_fault, has_attorney and medical_treatment. That tells a firm whether the case fits its practice and territory before it bids, without exposing the claimant's contact details.

Four products, one claimant

Legal sellers sell the same claimant at different stages. One company names the levels outright as raw, qualified and signed. A form lead is the claimant's own answers. A live transfer adds a screening call and hands the claimant to the firm's intake while they are still on the phone. A signed case adds the retainer, and several sellers deliver it as a packet with the signed agreement, health record authorizations and the intake questionnaire.

Each stage changes what the firm is paying for and how it is priced. 62 companies price per lead, 19 per call and 10 per signed case, and 45 quote custom pricing. Several sellers that deliver signed cases build their returns around the retainer: one replaces a case only with a drop letter from the claimant, and another accepts a flag on an unsigned retainer.

Juiced distributes the web leads at the form stage. Calls and live transfers need separate call tracking, and signed cases are delivered through your own intake process.

Firms are screened too

Legal sellers vet the buyer as well as the lead. One requires round-the-clock intake before it takes a firm on, one sets a minimum intake team size, one makes intake training a condition of its guarantee, and one requires firms to use its call tracking for transfers. Nine companies run a territory or availability check before onboarding, and several cap how many firms they serve in each market.

16 companies describe a prepaid or funded account against 5 that invoice, several offer a test, pilot or trial order, and 39 say there is no long-term contract. A common opening is a small prepaid test, then a controlled ramp once the firm's intake keeps up. In Juiced the firm funds a wallet before leads arrive and is charged as each lead is delivered, so a test is simply a small wallet and a tight cap.

Returns are written around the case

Legal return policies credit case defects, not only bad contact details. Beyond wrong numbers and duplicates, published policies credit leads that are already represented, at fault, outside the statute of limitations, uninjured, outside the practice area or outside the agreed area. One names narrower reasons such as a workers' comp injury that was not work related or a property-damage-only claim.

What is excluded matters as much. Several policies say a claimant the firm cannot reach, a claimant who hires another firm, or a claimant who declines is not a return reason, and 11 companies say some or all sales are final or non-refundable. Researchers also found several sites where the homepage promised more than the terms, such as exclusive on one page and shared on another, or a replacement promise beside a no-refund policy. Read the agreement, not the homepage, and write yours before the first lead.

• List the case defects you credit per practice area: represented, at fault, out of time, no injury.
• List what is not a return, including no contact and a claimant who signs elsewhere.
• In Juiced, approved returns are credited back to the firm's wallet.
• Read returns by source_sub_id and case_type together, so one weak campaign stands out.

Consent records, bar rules and the supply side

25 companies name a third-party consent certificate service, and several pass the underlying record with each lead: the timestamp, IP address, user agent, page URL and the exact disclosure language. Several describe consent given to one named law firm rather than to a list of partners. Four companies publish consent language or call scripts saying contact may happen even if the number is on a do-not-call list, while several others say they scrub against do-not-call lists before delivery.

Legal adds a second layer of rules. 10 companies refer to attorney advertising, solicitation or professional conduct rules, and several state that they are not a law firm or not a lawyer referral service. The rules themselves are published by the FCC and FTC and by each state bar.

34 companies also buy leads or calls from others, mostly publishers and affiliates. Networks here ban incentivized traffic, bar trademark bidding, approve creative before launch and require disclosed traffic sources, and one buys out-of-area inquiries from other firms. Several sellers instead stress that their leads come from their own properties and are never bought or resold.

How Juiced runs a legal lead business

1. Buyers fund a wallet

   Each buyer adds funds before leads arrive and is charged as each lead is delivered. Approved returns are credited back to the wallet. No invoices to send and no payments to chase.

2. Buyers set filters and caps, then bid

   Each buyer filters on your fields and caps how many leads they take. They bid above your minimum, and the highest bid wins the lead in seconds.

3. Delivery goes where the buyer works

   By webhook into the buyer’s CRM, by email or by text.

4. Unsold leads go to your marketplace

   A lead no buyer takes is not dropped. It goes to your own marketplace, where its price falls until someone buys it outright or a standing buy order picks it up.

Related

• Legal lead buyers and sellers: every company in this market, checked against its own website
• How to sell legal leads: who buys, what to screen for and the order to build in

Frequently asked